New normal in business

Digital transformation - In tune with the new normal

#Stayathome #PromotingTheNewNormality

Covid-19 has been a catalyst for digital transformation, especially for those who have been forced to implement it or those who have quickly understood the benefit of adapting and generating value for the business. But what happens to those companies that do not have - or think they do not have - that need to transform? For example, most small and medium-sized enterprises (SMEs). Undoubtedly, in this market segment the adoption of digital tools has been slower because perhaps it is not getting the message. And by this I mean that, basically, in the last two months we have heard many clichés about digital transformation of the type: "Transform or die", "Do not be left behind in the digital transformation", and several like that, at least by the looks of it, they seek to exploit fear as the main driver, without offering too much value to the recipient of the message. If we seek to accelerate the adoption of emerging and disruptive technologies in a segment that has historically suffered from a lack of them, we must put their concerns and pain points at the center of our solutions and show those companies what value they get , for example, in terms of efficiency, productivity, acceleration in their innovation capacities, access to new markets and customers, and so on. One of the promises that the Fourth Industrial Revolution brought with it is the democratization of technology, in such a way that it is no longer a competitive gap between small and large players, but the tool by which everyone can access similar market opportunities. And this is true. Today we see great competitive potential in the universe of startups that are coming to the market with innovative solutions, far from the rigidity with which the big technology players sometimes move - for example, with their expensive and bureaucratic software licenses. The challenge now is to properly communicate the value of these solutions.